Thé Legend’s tea collection packaging celebrates seasonality, flavor, and joy. The project created visual identity for hot and cold tea ranges, each designed to evoke sensory and emotional connection with the consumer.
Goal: develop packaging visually appealing & differentiate varieties at first glance with cohesive yet flexible design.
Enhance your visual system with the Thé Legend’s cold tea range, featuring bright colors and summer fruits. Easy-to-read labels in bilingual naming for local and international markets. Light and fresh background colors convey coolness and thirst-quenching character.
Functionality was a vital factor in the layout. The information hierarchy is clear and balanced, ensuring high readability on shelves or in online stores. The friendly typography, paired with the handmade feel of the illustrations, generates a powerful emotional appeal while upholding a premium and contemporary aesthetic.
Thé Legend packaging stands out with color, character, and clarity, supporting brand recognition and enhancing the seasonal experience through thoughtful design.
Agency: Mara Rodríguez Design, Gijón, Asturias, España
Brand: Thè Legend
